The process of getting your website to the top of the results on different search engines is known as Search Engine Optimization (SEO). Regardless of the method chosen, the goal is to bring traffic to your site and then convert the visitors into customers for your products or services.

With over 500 million searches a day, the possibility of reaching only a fraction of searchers looking for what you have to offer is increased exponentially by your ability to increase your visibility to the Search Engines used by your potential customers searching for what you have to offer.

There are various methodologies employed to drive traffic to your Website. The easiest way to get your Site to be listed at the top of the search results is to bid and pay for Keywords and Keyword Phrases through systems like Ad Sense from Google or Sponsored Links on Bing, Ask.com, Yahoo or to buy Banner Ads on any of hundreds of Directories.

Many people have grown skeptical of these paid search results (Sponsored Ads) as they do not always lead you to exactly what you are searching for. Savvy marketers pay for Popular Keywords, unrelated to their business, in order to bring traffic to their sites in hope of converting the visitors to buyers. For this reason, the prime search results are actually listed just below the Paid Inclusion ads and are a result of what is called Organic Search.

Organic Search Results are based on a set of Algorithms that have been developed by the major Search Engines that analyze Websites for relevant data, popularity, links from other relevant sites and a series of other ever-changing factors.

Search Engine Optimization (SEO) is the process used by Website Developers and SEO Specialists at Web Support Tech to improve the Organic Search ranking of your Website by designing and structuring your Web pages so that the content will be easily read, understood and interpreted by Search Engine software programs and Web crawling spiders.

Search Engine Marketing SEM has, in the past, been the name assigned to the process of Marketing your Website through Paid Inclusion or Banner Advertising. Today the acronym SEM has grown to include Social Engine Marketing, the process of placing blogs, pictures or videos with links that lead to your site on Social Networks including FaceBook, You Tube, Twitter, Flickr and MySpace. While placing the links to your site on Social Networks is free, the process of handling the process thoughtfully, attractively and in a manner that compels the viewer to visit your Website, is one best handled by SEM professionals.

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White Hat vs Black Hat Methods

There are tricks in the SEO trade that can bring you great results and an immediate boost to your traffic. While some of these techniques are legitimate and based on sound SEO practices, many are not. The two types are commonly referred to as White Hat and Black Hat Search Engine Optimization.

The White Hats (Good Guys) tend to produce results that are designed to last a long time, producing steady incremental traffic growth to your site.

Black Hats (Bad Guys) anticipate that their sites will eventually be sandboxed (banned from Search Engine results) either temporarily or permanently once the search engines discover their less than honorable methods.

Therefore, Search Engines classify SEO techniques into two broad categories:

Techniques that Search Engines recommend as part of good design and reward with high rankings, and techniques that Search Engines do not approve of including such nefarious practices as Hacking other people’s Websites, Spamdexing (Search Spamming by repeating unrelated but popular phrases that do not relate to the Website), Link Farming and Keyword Squatting.

The Search Engines build their algorithms and software to seek out and to minimize the effect of the Black Hats. Web Support Tech follows best practices and avoids any methodology that could lead our customers to be “blacklisted”. We wear our White Hat for you at all times.

Getting Indexed

The leading Search Engines, including Google, Yahoo! and MSN/Bing, use Web crawlers (spiders) to find pages that meet their algorithmic criteria for search terms used by Web browsers. Web pages that link to other Search Engine indexed pages do not need to be separately submitted because they are found automatically. Search Engine crawlers may look at a number of different factors when crawling your site, and what they look for is constantly changing and evolving.

While not every page of your Website is indexed by the Search Engines, the more the better. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. A correctly structured and formatted Website, properly Optimized and containing an easy to follow set of links in a Site Map, will be crawled more thoroughly than the typical site quickly thrown together.

Web Support Tech SEO Gurus, stay informed on Search Engine practices through international networks and Webmaster Blogs tracking and discussing the changes in Search results and methods. Web Support Tech can provide you with a Website that has all of the core requirements that have remained unchanged for years and then add new techniques as they are discovered. For that reason, we encourage companies to retain our services on an annual contract basis to update and refresh your site on a regular basis to maintain and increase your ranking over time.

Preventing Crawling

Sometimes you have things on your Website not intended for the general public, and that you would prefer not to be accidentally discovered in a Search. To avoid undesirable content in the Search Indexes, Webmasters can instruct spiders not to crawl certain files or directories. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag that repels the spider. When a Search Engine visits a site, with the purpose of indexing the pages for Organic Search results, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and instructs the robot/spider as to which pages are not to be crawled. Web Support Tech will work closely with you to identify any information you wish to left out of the site indexing process.

Web Support Tech Offers You A Team Approach to SEO

Web Support Tech has a team of experienced Search Engine Marketing specialists who can create and implement a cohesive marketing strategy to maximize your exposure on the Internet, employing all of the methods and tools available. We deliver successful strategies that take into consideration all aspects of your business goals.

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